Food Marketing Agency

About the AgencyMORE ABOUT US

LR has been the food industries go-to team for over 25 years.

Steven Lalich

We are a creative and strategic marketing agency bringing over 25 years of proven success to the food, beverage and ingredient industries. Every team member within our agency loves, lives and breathes food. We are a team of highly qualified and seasoned (no pun intended) marketing professionals who share a passion for success. We stay on top of industry trends both in the food and marketing industries so we can offer the very best services to our clients.

Known best for our creative services and photography, we also specialize in campaign management and analytics, video marketing, recipe services, sales support, web development and brand strategy. Our proven track record is anything but bland, and our team is sure to bring flavor to your next marketing project.

Cooking Videos - A Great Tool to Engage With Consumers

“Sometimes the questions are complicated and the answers are simple.”

Dr. Seuss

What makes your company or brand different from all the rest? For many, that can be a difficult question to answer, especially with today’s ever-changing and evolving marketplace? At LR, we work with you to answer those questions and to make sure your company or product is on a direct path to developing a personal relationship with your target consumers.

Every project must start from the basics. There is a lot of power in learning the “who, what, when, where and why’s” of a company or product. We will work closely with you to analyze your company’s values, products, goals, competitors and most importantly, your customers. No stone will be left unturned. You will be surprised to learn how effective marketing can be when the right questions are asked and in turn, answered.

“The essence of strategy is choosing what not to do.”

Michael Porter

Strategy is nothing more than a road map. A route that will take you on a journey to your end goal. Many will encounter road blocks and detours forcing companies to get off track. Here at LR, we help companies navigate through these obstacles to get them back on track to their ultimate goal.

For every project, big or small, our account managers follow a series of steps that encourage strategic thinking and planning to ensure the project meets or exceeds expectations. We find that these small, yet important steps are essential to getting us right where we need to be in order to achieve a goal.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Seth Godin

We are storytellers. When we are developing a marketing piece, whether it is a sell sheet or a multi-platform ad campaign, it is given a personality. Every marketing piece that leaves our office must not only tell a story, but provoke an emotion. Maya Angelou, an American poet and civil rights activist once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” And, this translates perfectly into the world of marketing.

In today’s B2C marketplace, it is very easy for a brand to be overlooked or forgotten. When marketing initiatives inspire an emotion, it is that feeling that makes it rise from the clutter. In a B2B environment, the same rules apply. Workplace professionals need to have a feeling of comfort or confidence in the product or service their acquiring.

We help our clients tell the stories of their brands or services. We embrace creativity, look for simplicity and encourage consistency – this is our recipe for success.

“However beautiful the strategy, you should occasionally look at the results.”

Sir Winston Churchill

Creativity and strategy doesn’t mean much without data. At LR, our projects start and end with data. When it comes to how creative we should be or what strategy to use, it’s the data we research and the analytics we pull that help us make these decisions.

We are an agency that loves to learn and we learn everyday with the data we pull for our clients. Our great appreciation and deep fascination for analytics has given us an advantage to understanding not only preliminary marketing information such as consumer habits and trends, but also how to effectively analyze and determine the success of a project.

Outstanding Food Photography

“Lalich Resources has been a partner in our food marketing strategy for over 15 years. From outstanding food photography, recipe development, print pieces, electronic media, promotional products and event planning; the Lalich team has helped us shape a clear message to the industries we serve. Their creativity and marketing insight has helped our company as we continue to grow.”

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Kevin Van Drunen, President, Van Drunen Farms

Have Always Delivered Results

“During our long-time partnership with Lalich Resources, we’ve been able to work together to really shape our marketing goals, and they have always delivered results that have exceeded our expectations. They’re also a great group of people!”


Craig Nielsen, CEO, Nielsen-Massey Vanillas

Projects Always Go Far Beyond Our Expectations

“This is definitely a relationship built on trust, which is something our company has really appreciated over the many years working together. We know Lalich is looking out for the best interest of our business, and because of that, projects always go far beyond our expectations.”

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Ed Gustafson, President, Volk Enterprises, Inc.

The Leadership Team


Hello and Welcome

“I always say my business philosophy can be written on a cocktail napkin. Be honest, do good work and believe in your principles, and then find clients who share those business philosophies with you.”

Steven Lalich
Founder and Renowned Food Photographer

Love to Work

“To me, marketing is putting a voice to a brand, it’s newsletters, advertising and food photography – all the different services we offer here at LR.”

Kristyn Nieman
Managing Director and Business Development Lead

Let Me Tell Your Story

“Over the past decade, I’ve experienced the sales side, the marketing side, the designer side and the analyst side. Today, my job is to create a perfect marriage between all 4 sides so I can develop a beautiful, well-rounded campaign with applaud worthy results.”

April Janota
Creative Director and Client Lead

Yearly Planning Season is Among Us - Check Out Our Top 5 Sources for B2B Marketing Data


Stack of Magazines
Looking for 2016 B2B Marketing Statistics?
April | 09, September
Planning season is among us. Let the data and trend searching begin.For many companies, finding good data to
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Food Video
Food videos, cooking videos, recipe videos, oh my!
April | 26, August
Food videos, cooking videos, recipe videos, oh my! These social videos are engaging, entertaining and a perfect outlet
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Managing Director
Announcing New Managing Director For LR
April | 01, July
Please Join Us in Welcoming our New Managing Director.We are happy to announce the promotion of Kristyn Nieman
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